Place-Based Community Development Branding
Nogales Community Development’s Regional Approach: “A Greater Nogales” Brand
Four websites, developed by WestWordVision, are presenting a more complete, accurate portrait of Nogales, Arizona, an energetic community where people from all parts of the globe live and work. These interconnected, mobile-friendly websites are live at: NogalesCDC.org, NogalesUSA.com, NogalesPort.org and Nogales.com
Branded as ‘A Greater Nogales,’ a coalition of three organizations collaborated on the four sites that are designed to serve as a reciprocating engine of community information and identity. They are changing people’s perception about Nogales by promoting facts, new perspectives, regional context and personal stories. Nils Urman, Interim Executive Director for Nogales Community Development Corporation, says that “‘A Greater Nogales’ branding supports the missions of the individual organizations while amplifying each other to support the whole community. This global approach is truly paying off for us.”
Capital Campaign for Nogales Innovation Centers: “The New Next”
To develop the community story for the Nogales Community Development’s capital campaign to support new innovation centers, WestWordVision traced the organization’s track record and problem-solving abilities as a small, efficient organization in the bi-national region. WestWordVision also considered the community’s historic and current role as a major Port of Entry on the U.S.-Mexico border and the impact the innovation centers will have in stimulating revitalization and entrepreneurship in the international region.
Research led to positioning the campaign as ‘The New Next’ brand story because the innovation centers represent a significant step forward in the community’s entrepreneurial progress. It is rare to find a community revitalization effort of this scale in any city the size of Nogales. This revitalizing project marks the beginning of a new era for Nogales as the fortunate forerunner of small global cities of the future. Read the story.
To develop the community story for the Nogales Community Development’s capital campaign to support new innovation centers, WestWordVision traced the organization’s track record and problem-solving abilities as a small, efficient organization in the bi-national region. WestWordVision also considered the community’s historic and current role as a major Port of Entry on the U.S.-Mexico border and the impact the innovation centers will have in stimulating revitalization and entrepreneurship in the international region.
Research led to positioning the campaign as ‘The New Next’ because the innovation centers represent a significant step forward in the community’s entrepreneurial progress. It is rare to find a community revitalization effort of this scale in any city the size of Nogales. This revitalizing project marks the beginning of a new era for Nogales as the fortunate forerunner of small global cities of the future.
