Custom Jewelry Company Branding

Krikawa Jewelry Designs: “The Art of Your Imagination”

​When we began working with master jeweler Lisa Krikawa, she had already put her award-winning design and production studio on a high-growth trajectory using a new business model. But she didn’t realize that through her custom design jewelry company, she had created a truly new model.

Looking at success patterns, we discovered Krikawa’s originality and the details of an adaptive strategy that had transitioned the company from rags to riches. In our press kit for Krikawa, we chronicled the company’s remarkable journey from traditional to trail blazer. Krikawa had cultivated a sophisticated international audience and was now positioned to become a renowned luxury and celebrity jeweler for those looking to uniquely express who they are and invest in fine art wear. While the company’s products stand on their own as high quality fine art, we focused more on its inner life than its products to create a genuine connection with customers. Read the story in the press kit.

Our advertising campaign for Krikawa, targeted at brides to be, emphasized the excitement and journey of the co-creative process. This positioning clearly conveyed that unique custom design that Krikawa offers, and engaging customers in the process of custom design every step of the way.

A great example of transparency, our branding for Krikawa Jewelry Designs leveraged the company’s culture—its values, beliefs, lessons learned and problem solving abilities.

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