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Community Story Sparks Revitalization, Entrepreneurship

by PAULA SCHAPER | Sep 1, 2015 | Epic Story

Ever since the arrival of two railroads in 1882 and construction of its first port of entry in 1903, Nogales has attracted exceptional entrepreneurs. Today, visionary civic leaders are building on this good fortune with new ways to encourage revitalization and...

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aerospace & defense industry brand strategy capital investment collective community identity community branding community story economic development entrepreneurship environmental health human health manufacturing New Jersey revitalization social impact investing

Team

We are strategists, researchers, storytellers, scientists, copywriters and visual artists who collaborate with clients engaged in doing meaningful and productive work for their communities and industries.

Our role is to help create human systems that are more lucid, alive and that function to their full capacities. We work with universities, corporations, non-profits, municipalities, economic regions, destinations and industry clusters.  

The years that our team has worked together give us both strength and ease in our collaboration.

"There are facets of an organization's collective character that develop into vocational roles, areas of expertise and practice. These are the things you love and repeatedly do together, the things you master as a team."

- Paula Schaper, Founder & CEO WestWordVision

Branding

For our clients, we begin at their center and work our way to the perimeter and beyond. Our best brand strategies and creative solutions come from a self-reference platform for the client, a picture of the organization as a whole.

Whether we are working on research or delivering organizational strategy or a creative campaign, we start by developing a deep understanding of the client’s brand identity using our proprietary Genis Factor® process.

Our Genis Factor® method is used for developing websites, print collateral, social media campaigns, public relations, trade show exhibits, every type of communications tool you can imagine. Let's get started! Call us at 520-394-2575.

"Companies and organizations are collective personality at work. Yes, their nature is greatly shaped in the early phases by the conditions and people that founded them, but eventually a type of multi-faceted character emerges and the entity takes on a life of its own."

—Paula Schaper, Founder & CEO

WestWordVision

Genis Factor

"Greater self-knowledge is the first step to creating a great internal culture, exceptional branding, fearless decision-making, and overall business success. Our 'Walk A Mile' brochure is a very short and sweet way of saying, please don’t forget to indulge in some self-discovery with your organization or community. This is where the gold is."

—Paula Schaper, Founder & CEO

WestWordVision

WalkAMile_Visual

Brand Identity | Marketing & Public Relations | Media & Digital Marketing 

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