We’ll give you a unique perspective that conveys why what you do really matters.

Hire a small, seasoned team of brand strategists.

Welcome to WestWordVision. We’re a team of strategists, researchers, storytellers, scientists, copywriters and visual artists who collaborate with people engaged in doing meaningful and productive work for their communities and industries. The years that our team has worked together give us strength and confidence in our collaboration with you.

We are here to help your organization be more alive and function to your fullest capacity through strategic planning and communications. We have extensive experience working with universities, corporations, non-profits, municipalities, economic regions, destinations and industry clusters.  Give a call to find out how we can help you reach your goals.

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View Our Work

Health Product Declaration Collaborative

Branding for nonprofit managing an open standard building industry product reporting. VIEW WORK.

Nogales Community Development

Branding for community development corporation’s capital campaign. VIEW WORK.

UA Tech Parks Arizona

Branding for university research park and center for innovation. VIEW WORK.

Tohono O’Odham Nation

Branding for Native American Nation’s youth suicide prevention program. VIEW WORK.

Manufacture NJ Talent Network

Branding for state-wide manufacturing supply chain talent network. VIEW WORK.

Krikawa Jewelry Design

Branding for custom jewelry design company’s advertising and PR campaign. VIEW WORK.

Marana Heritage Project Branding

Town of Marana Heritage Project

Branding for municipality’s Heritage and Economic Development strategic initiatives. VIEW WORK.

Tucson Industrial Development Authority

Branding for metropolitan city’s industrial development authority. COMING SOON!

THE SOUTHWEST CENTER

“WestWordVision led us into a deeper and more effective development process for ‘Hungry for Change,’ a discussion piece we prepared for the first-ever Border Food Summit. Together, we were able to rethink the title and visual tone and to clarify our ultimate messages to our audiences. The report immediately gained national attention on websites, public radio and television. None of this would have been possible without Paula Schaper’s guidance and brilliance as a facilitator.”


—Dr. Gary Paul Nabhan, Research Social Scientist, University of Arizona, The Southwest Center

NEW JERSEY INNOVATION INSTITUTE

“WestWordVision’s contribution to NJ MarketShift is the definition of ‘exceeding expectations.’ They had to thread the needle and weave a brand tapestry that had broad appeal and specific benefits for a complex state-wide network and an international marketplace. Mission accomplished.” 

—Dr. Timothy V. Franklin, Vice President and Chief Operating Officer, New Jersey Innovation Institute

HEALTH PRODUCT DECLARATION COLLABORATIVE

“Paula and her team at WestWordVision have been a valuable resource for us at HPDC.  Our website and marketing materials are so critical to communicating our message and making our programs easily understandable and accessible for a broad range of visitors to our site.  Because she invests that time to understand our mission and programs thoroughly, Paula has been able to translate our technical work into an attractive and engaging web presence and overall brand.”


—Wendy Vittori, Executive Director for Health Product Declaration Collaborative

TRE NETWORKS

“Paula Schaper has an excellent background in developing narratives and branding. This work in the civic economy is complex, and Paula is one of the few people I have met to have the understanding, background and experience to master it.” 


—Ed Morrison, Regional Economic Development Advisor, Purdue Regional Center for Development

MARANA HERITAGE PROJECT

“We were very impressed by the Cultural Asset Inventory that WestWordVision developed on behalf of Town of Marana. It was one of the most complete community inventories we’ve seen to date, and a great foundation for product development and branding.”


—Karen Churchard, Assistant Deputy Director, Arizona Office Of Tourism


TECH PARKS ARIZONA

“WestWordVision helped us focus on who we are as an institution of research and higher education. The video you produced for Innovation Day documented how the University of Arizona has been creating new possibilities since before Arizona was a state, improving people’s lives everywhere. ‘Thinking the Impossible’ captures our dreams for the future, too. Everyone from the president to our deans to the awardees wanted a DVD for their constituents and stakeholders. Bravo!!!” 


—Bruce Wright, Former Associate Vice President, University of Arizona, Tech Parks Arizona

NOGALES COMMUNITY DEVELOPMENT

To develop the brand strategy for Nogales, WestWordVision analyzed our community’s collective identity, articulating our unique culture, personality and the larger function we provide to the region. They also recognized the unusual structure of our economic development efforts and catalyzed this into “A Greater Nogales” where the missions of individual organizations coalesce and amplify each other to support the whole community. This global approach is truly paying off for us. 

—Nils Urman, Interim Executive Director, Nogales Community Development Corporation 

MANUFACTURE NJ

“WestWordVision has proven to be a powerful strategic partner in support of our efforts to grow the manufacturing workforce in New Jersey. By delving into core issues around where manufacturing is going today, and why there is a disconnect in the perception of the sector, Paula Schaper and her team have been able to help draw out and build a crisp narrative that will move the agenda forward.”  

—Dr. Meredith Aronson, Former Director, ManufactureNJ Talent Network

ARIZONA CENTENNIAL COMMISSION

“The Copper Chopper exhibit—Paul Yaffe’s motorcycle and WestWordVision’s concept, graphics and copy—was the vehicle that transported Arizonans to our Centennial birthday celebration. The exhibit educated audiences about Arizona’s history and character, and encouraged them to hit the open road and experience our amazing state firsthand.”


—Karen Churchard, Director, Arizona Centennial Commission